Statement on direct-to-consumer orthodontics and supporting information

Today we have published our updated statement on remote – direct-to-consumer orthodontics, with supporting guidance for dental professionals and information for the public. 

The statement is based on three main requirements: 

1. In line with current authoritative clinical guidance, and orthodontic training, clinical judgements about the suitability of a proposed course of orthodontic treatment must be based on a full assessment of the patient’s oral health. At present, there is no effective substitute for a physical, clinical examination as the foundation for that assessment. Should a dentist rely upon information from another source to inform their own clinical judgement, the responsibility for that judgement rests wholly with the prescribing dentist.

2. Direct interaction between patient and practitioner – whether in person or remotely – is essential for providing patients with the opportunity to ask questions, provide valid and informed consent, and be satisfied that the course of treatment proposed is likely to meet their needs and expectations.

3. Patients must know the full name of the dental professional responsible for their treatment and be able to make direct contact with that person if they need to.  

Our Executive Director, Strategy, Stefan Czerniawski, said: 

“Traditionally, healthcare is delivered in person - patient and clinician sitting in the same room discussing treatment options and agreeing on a way forward. New technology is challenging that norm and we support innovation wherever it safely brings benefits to the patient. But safety is absolutely key and new ways of doing things must not compromise well-established safety measures which are designed to protect patients.